OUR LIFE

Our Life
Founded in 1979 by co-owners Patti Russell, Brian McGrath and David Russell, Sporting Life was originally located at 2045 Yonge Street in Toronto Ontario. We are a premier lifestyle retail destination for fashion, sporting goods and athletic wear in Canada. We are proud to provide the world’s best brands in
  • High end fashion/footwear
  • Ski and snowboard equipment/apparel
  • Running shoes/apparel
  • Mountain and road bikes/apparel
  • Tennis Equipment and Apparel
  • Outerwear/Footwear and Equipment
Our success has been measured as a result of our commitment to customer service. We are committed to bringing the best selections of all the best products in their related field. We continually have, and invest in, the knowledgeable staff that provides customers with a retail experience that sets Sporting Life apart from the others.

At Sporting Life, our personality is as distinctive as our product lines. We do much more that simply sell sporting goods and fashion.
We serve the community around us in many ways from charitable donations, supporting the communities we serve in ski racing, tennis, running events like the Sporting Life 10Ks in Toronto , Ottawa and Calgary. These runs have raised almost 20 million dollars for kids affected with Cancer.

In addition, Sporting Life is also the official retailer and stringer for the Rogers Cup Tennis Event in Toronto as well as the retailer and sponsor for the Chico 24 Hour Mountain Bike event held every year in June.

We live and breathe what we sell.

We keep involved with the lifestyles we live.

Aside from growing to 10 stores and an e-commerce site, Sporting Life believes in meeting shoppers needs at the grassroots level on a daily basis. Every member of the Sporting Life team is committed to ensuring that the customer experience comes first. We have more sales associates per square foot than any other sports retailer. Every new sales associate receives over 32 hours of training before they serve a customer and the training continues on a daily basis at each store location.
We are committed in continuing as a leader in retail by providing the highest quality experience for our customers and our team members. With leading edge technology, high quality training, competitive compensation and a corporate culture that cares, Sporting Life will continue to develop and grow for years to come.

Be a part of our life.

Sporting Life is a proud sponsor of the following: